Variety
·entertainment
·3 hours ago
TV’s Next Upfront Really Isn’t About TV: Where Will Ad Dollars Go?
The upcoming TV upfronts face significant shifts as ad dollars decline for traditional TV. Investment in broadcast primetime dropped 2.5% to $9.1 billion for 2025, while streaming ad spending surged 17.9% to $13.2 billion. This trend signals advertisers' growing preference for digital platforms over conventional television advertising.
Summary by Glance · Variety
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