The Age
·general
·2 hours ago
The Australian luxury lodges going global
Baillie Lodges rebranded as Beckons, consolidating its Australian and Chilean luxury lodges under a global identity. The new brand includes nine lodges, with a focus on regenerative travel and an investment of approximately $144 million, signaling a commitment to tourism that enhances local landscapes and communities. Chile's rising tourism, with over 5.2 million visitors in 2024, fuels this expansion.
Summary by Glance · The Age
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