The Guardian Australia – Business
·business
·2 hours ago
‘AI washing’: firms are scrambling to rebrand themselves as tech-focused
‘AI washing’: firms are scrambling to rebrand themselves as tech-focused PR executives say UK companies are forcing them to present ordinary automation as artificial intelligence UK companies are performing “yoga-level” stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms.
Summary by Glance · The Guardian Australia – Business
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