Variety
·entertainment
·7 hours ago
Hollywood rebrands sequels and reboots to combat audience fatigue
Hollywood is rebranding sequels, reboots, and remakes to combat audience fatigue. Marketing executives are now employing phrases like 'companion piece' and 'reimagining' to attract viewers, as seen with Sony's upcoming film 'The Social Reckoning.' This strategy aims to generate interest by suggesting fresh narratives rather than recycled content.
Summary by Glance · Variety
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