7 News ·general ·1 day ago

Gelato Messina's 2002 throwback prices spark massive queues across Sydney

One of Sydney’s best-known businesses has gone viral after winding back its prices by almost a quarter of a century in a cheeky sales pitch taking aim at inflation. The campaign has seen extraordinary queues outside Gelato Messina stores and has even caught the eye of economists.

Summary by Glance · 7 News

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