Variety
·entertainment
·1 hour ago
Magid warns TV news organizations to adapt or risk losing viewers
A leading media consultancy, Magid, warned TV news organizations on Tuesday that their traditional formats risk losing viewership. Chief Operating Officer Jaime Spencer emphasized the importance of context and emotional connection over breaking news to retain audience engagement. As younger viewers gravitate towards digital platforms, TV networks must adapt to these changing viewer preferences to remain relevant.
Summary by Glance · Variety
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