Variety
·entertainment
·1 hour ago
Major studios pitch streaming, sports and reboots to advertisers at upfronts
NBCUniversal and other major studios presented upfront pitches to advertisers Monday, emphasizing streaming, sports, and reboots alongside advanced ad technology. NBCU entertainment chief Liz Jenkins spoke at SeriesFest in Denver about balancing risk-taking amid industry disruption, saying companies must adopt growth mindsets rather than defensive strategies.
Summary by Glance · Variety
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