Coles found to have misled consumers with their 'Down Down' sales pricing
Federal Judge Michael O'Bryan ruled Thursday that Coles supermarket deliberately misled consumers with its "Down Down" sales promotions, finding 13 of 14 promotional tickets were deceptive. The Australian Competition and Consumer Commission brought the case, alleging the retailer increased prices temporarily before discounting them above original levels. Coles faces potential significant penalties, with further proceedings scheduled for June 10.
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