Denim founder debunks myth: washing jeans frequently extends their lifespan

Kiya Babzani, founder of Self Edge, debunks denim care myths, saying jeans last longer when washed frequently rather than rarely. Washing jeans every 30 to 45 wears prevents dirt and dead skin from damaging cotton fibers and causing premature tearing. Cold water and air-drying preserve color and fit better than alternative methods like freezing or ocean washing.

Summary by Glance · Brisbane Times