The Guardian Australia ·general ·10 hours ago

I believed sustainable fashion’s hype. But between Everlane and Allbirds, the letdowns

I believed sustainable fashion’s hype. But between Everlane and Allbirds, the letdowns keep coming Sustainability promised to change the industry. With Shein reportedly acquiring Everlane, and Allbirds pivotting from eco sneakers to AI, it seems that promise was mostly marketing I t was always about the money, wasn’t it?.

Summary by Glance · The Guardian Australia

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