From camel coats to guochao: Max Mara woos China’s luxury brand consumers

Max Mara celebrated its 75th anniversary with a catwalk show in Shanghai on Friday, integrating traditional Chinese elements into its collection. Designer Ian Griffiths emphasized the brand's effort to respect cultural heritage while appealing to the growing demand for local styles among Chinese consumers. Chinese buyers now represent about a quarter of the world's luxury spending.

Summary by Glance · The Guardian Australia