The Age
·general
·2 hours ago
Finland's VR-Group offers discounted rail passes to lure travelers from screens
Finland's national railway operator VR-Group launched "Binge Finland," a marketing campaign offering discounted 30-day rail passes for €9.90 to survey winners, aiming to lure streaming-addicted travelers away from screens. The promotion targets global internet users who spend an average of six hours and 40 minutes daily on devices, highlighting tourism operators' struggle to attract customers to real-world experiences.
Summary by Glance · The Age
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