Federal Court rules Coles misled shoppers with misleading discount campaigns
Federal Court ruled Thursday that Coles misled shoppers with "Down Down" discount campaigns, finding the supermarket chain required a 12-week price establishment period before claiming genuine discounts. Justice Michael O'Bryan determined Coles had artificially inflated prices for four weeks before discounting, though he found the price increases themselves resulted from legitimate supplier cost pressures. Woolworths faces similar allegations pending judgment.
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