The Age
·general
·2 hours ago
How Luke Bateman became Australia’s most unlikely book influencer
Former rugby league star Luke Bateman became Australia's most unlikely BookTok influencer in April 2025 after posting his first video from a caravan in Queensland. With over 1 million followers, he signed a publishing deal with Simon and Schuster Australia, aiming to 'make reading cool again' while sharing his love for fantasy books and male vulnerability.
Summary by Glance · The Age
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