Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing

Supermarket foods claiming to be ‘natural’ or ‘sustainable’ mostly just using marketing terms, researchers find Survey of 27,000 Australian supermarket items found some products boasting environmental benefits had significantly higher emissions than unlabelled counterparts Foods in supermarkets boasting environmental terms such as “natural” or “sustainable” are mostly just using marketing speak, rather than verified claims, Australian researchers have found.

Summary by Glance · The Guardian Australia – News