Variety
·entertainment
·2 hours ago
JioStar Chief Warns Cricket Boards Risk Pricing Out India Market
JioStar Chief Uday Shankar warned that cricket boards risk pricing themselves out of India's market by charging uniform rates for matches regardless of opponent strength. The 2022 IPL auction valued rights at $6.2 billion, but Shankar questioned paying equal fees for India-Afghanistan matches versus India-England matches.
Summary by Glance · Variety
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