Variety
·entertainment
·2 hours ago
Disney seeks $10 million for Super Bowl LXI ad amid advertiser hesitation
Disney sought $10 million for a 30-second Super Bowl LXI ad during recent negotiations with advertisers. Some marketers hesitate, questioning the steep price amid ongoing discussions about overall media packages. With the game scheduled for February 14, Disney's ambitious plans may face hurdles while trying to secure ad inventory.
Summary by Glance · Variety
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