The Guardian Australia
·general
·3 hours ago
Indie music faces surge in fake fans and viral marketing tactics
Indie music has seen a rise in fake fans and viral campaigns, according to industry insiders. Companies like Chaotic Good fabricate social media buzz for artists including Geese and Oklou, with one marketing firm claiming to have worked with 55% of Brit Award nominees. This trend raises questions about authenticity in indie music fandom and marketing practices.
Summary by Glance · The Guardian Australia
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