The Guardian Australia
·general
·2 hours ago
Jools Lebron's viral "very demure" catchphrase sparks brand and celebrity adoption
Jools Lebron posted a TikTok video in August 2024 about her workplace makeup routine using the phrase "very demure, very mindful," which went viral within days. The Chicago supermarket worker became a meme, with brands and celebrities like NASA and Khloé Kardashian adopting her catchphrase.
Summary by Glance · The Guardian Australia
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