Brisbane Times
·australia
·3 hours ago
Sydney Bears and Melbourne Mustangs attract 35 percent more female fans
Sydney Bears and Melbourne Mustangs played to a sold-out crowd on June 13, attracting a surge of new female fans. Female ticket purchases have risen 35 percent since the debut of the hockey romance series Off Campus, drastically increasing engagement on social media. The league aims to capitalize on this trend, expanding its audience while enhancing game experiences.
Summary by Glance · Brisbane Times
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