Variety
·entertainment
·2 hours ago
YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.
YouTube partnered with SiriusXM to make SiriusXM Media the exclusive audio advertising representative for YouTube in the U.S. beginning in fall 2026. This deal allows advertisers to purchase guaranteed audio ad impressions on YouTube, reaching 255 million monthly listeners. YouTube aims to enhance advertising access within its growing audio-first content space.
Summary by Glance · Variety
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