Variety ·entertainment ·2 hours ago

Pete Townshend Sells Publishing Rights to Primary Wave Music for Nine Figures

Pete Townshend partnered with Primary Wave Music in a nine-figure deal acquiring publishing rights, name, image and likeness assets, and future creative projects on Wednesday. The Who's legendary songwriter retains catalog hits including "My Generation," "Baba O'Riley" and "Behind Blue Eyes." Primary Wave, known for aggressive catalog exploitation, gains rights previously held by Spirit Music since 2017.

Summary by Glance · Variety

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