The Guardian Australia – Business
·business
·1 hour ago
ITV says World Cup will be ‘six-week Super Bowl’ for advertising
ITV says World Cup will be ‘six-week Super Bowl’ for advertising Broadcaster reveals its revenues from expanded tournament are running about 30% higher than Euro 2024 The World Cup will be the most lucrative sports event ITV has ever aired, the broadcaster has said, with bosses calling the tournament a “six-week summer Super Bowl moment” for TV advertising.
Summary by Glance · The Guardian Australia – Business
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