Variety
·entertainment
·2 hours ago
RisingJoy expands microdrama reach to 50 platforms across 30 countries
Singapore-based microdrama distributor RisingJoy has secured content deals with more than 50 platforms across 30-plus countries and plans to expand into original production. The company's catalog includes over 400 Chinese-language, 200 English-language and 50 Korean titles, with three flagships each surpassing 1 billion views. The global microdrama market outside China is projected to reach $4.2 billion.
Summary by Glance · Variety
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