Variety
·entertainment
·1 hour ago
Gap Inc. hires Paramount executive to expand fashion brands into entertainment licensing
Gap Inc. hired former Paramount executive Lourdes Arocho as senior vice president of licensing, effective May 15, to expand its "Fashiontainment" strategy across music, TV, film and sports. Arocho previously led global consumer products at Paramount, managing franchises like SpongeBob SquarePants and Top Gun: Maverick. She will oversee licensing for Gap, Old Navy, Banana Republic and Athleta brands.
Summary by Glance · Variety
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