The Age
·general
·30 minutes ago
From protein Weet-Bix to protein coffee, food makers are cashing in on
Protein is everywhere and in everything. It is in our tortilla chips, stuffed into jelly, added to sparkling water, Pop-Tarts, and coming for our coffee. The fad has been led by the influencer class: Khloe Kardashian released Khloud, a popcorn dusted with protein powder a year ago, and followed it up last month with new protein chips.
Summary by Glance · The Age
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