The Guardian Australia
·general
·1 hour ago
News executives must urgently adapt as independent creators capture traditional media audiences
News industry executives must urgently adapt to a revolution in how audiences consume information, warned Deborah Turness in a Tuesday lecture in London. Independent journalists and podcasters like Joe Rogan, with 20.9 million YouTube subscribers, are capturing audiences that traditional media once dominated. The global podcast market alone is projected to grow from $32 billion to $114 billion by 2030.
Summary by Glance · The Guardian Australia
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