Variety
·entertainment
·4 hours ago
Ally Picks Women’s Sports Over Traditional Cable — and Sees Marketing Boost
Ally Financial has shifted its advertising focus to women’s sports, achieving its goal of allocating 50% of its sports budget to female athletes one year early. The company plans to support initiatives like ESPN's 'Women’s Sports Sundays' and has seen a 79% increase in viewer impressions for women's sports.
Summary by Glance · Variety
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