Variety
·entertainment
·14 hours ago
Duracell Taps Lionel Messi to Power Promotions During World Cup
Duracell launched a new advertising campaign featuring soccer star Lionel Messi as the World Cup approaches. The commercial depicts Messi being revived by a Duracell battery, with plans to air the spot during World Cup games on Fox and Telemundo. Duracell aims to capitalize on sports' enduring popularity to connect with viewers effectively.
Summary by Glance · Variety
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