Sydney has an image problem. Here is how we fix it

Sydney loses $3.3 billion annually because the world views it only as a beaches-and-landmarks destination, according to a Committee for Sydney report released Friday. The city's cultural diversity, innovation, and 5.5 million residents are invisible in international marketing. The think tank recommends building a "coalition of storytellers" to highlight Sydney's full narrative beyond the Opera House and Bondi Beach.

Summary by Glance · Brisbane Times