Artists express frustration over pressure to create viral social media content

Artists are increasingly frustrated with the pressure to create viral content on social media, with 82% of internet traffic now consisting of videos. Comedian Stewart Lee describes it as a 'hideous situation,' while vocalist Kingsley Hall calls it a 'grinding, relentless popularity contest.' Many creatives struggle to balance their art with the demands of social media algorithms.

Summary by Glance · The Guardian Australia