Variety
·entertainment
·2 hours ago
Paramount’s First Upfront Under Skydance Touts Tech, Sports and the Company’s Rebirth
Paramount held its first upfront presentation under Skydance on Thursday, showcasing its marketing strategy to advertisers. CEO David Ellison emphasized the company's focus on technology and sports, while key executives discussed future plans for Paramount+. No mention was made of the anticipated acquisition of Warner Bros. Discovery during the event.
Summary by Glance · Variety
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