The Guardian Australia
·general
·1 hour ago
FIFA fails to secure World Cup broadcasting deals in China, India
Fifa has failed to secure World Cup broadcasting deals in China and India with just one month until the 2026 tournament begins. Asking prices have dropped significantly—India from $100 million to $35 million, with only JioStar bidding $20 million. Low viewer interest due to late game times, currency weakness, and lack of competitive bidding are hampering negotiations in both markets.
Summary by Glance · The Guardian Australia
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