SMH
·general
·2 hours ago
How Luke Bateman became Australia’s most unlikely book influencer
In April 2025, former rugby league player Luke Bateman launched his BookTok career from a remote Queensland caravan, attracting over 1 million followers. His genuine passion for fantasy literature resonated widely, leading to a publishing deal with Simon and Schuster Australia. Bateman is now recognized as Australia's most unlikely BookTok influencer, aiming to reinvigorate the joy of reading.
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