Variety
·entertainment
·1 hour ago
Gen Z cancels streaming subscriptions chasing single titles, skips full-price games
A study finds 59% of Gen Z cancels and renews streaming subscriptions to chase single titles, with platform loyalty effectively dead. The "Generations In Play: 2026 Audience Insights Report" also reveals 62% won't pay full price for video games. However, Gen Z remains the most theatrical generation, attending opening weekends 13% more frequently than older viewers.
Summary by Glance · Variety
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