The Guardian Australia
·general
·2 hours ago
Lululemon apologises after Japanese drum row at Great Wall yoga event
Lululemon apologized after a promotional yoga event on the Great Wall of China used a Japanese taiko drum, drawing criticism for cultural insensitivity. Over 2,000 attendees expected the event to celebrate Chinese culture, but social media backlash ensued. The incident underscores risks for foreign brands navigating China's cultural landscape.
Summary by Glance · The Guardian Australia
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