Variety
·entertainment
·1 hour ago
Sinclair Broadcast Group invests in IRCODE for interactive TV in 2026
Sinclair Broadcast Group announced a strategic investment in AI start-up IRCODE, enabling interactive television rollouts in Salt Lake City and Austin starting July 2026. IRCODE's technology allows viewers to engage with programming in real time, facilitating commerce through their smartphones. The investment aims to enhance measurement and performance insights for advertisers in broadcast television.
Summary by Glance · Variety
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