Brisbane Times ·general ·2 hours ago

Geoff Ross selects MJ Bale for sustainable wool sourcing over Chanel

New Zealand farmer Geoff Ross chose Australian brand MJ Bale over Chanel, seeking transparency in wool sourcing. Ross operates Lake Hawea Station, the first certified carbon positive merino farm, promoting sustainable practices. MJ Bale, founded by Matt Jensen, emphasizes local biodiversity and quality farming through partnerships with growers like Ross to create eco-friendly suits.

Summary by Glance · Brisbane Times

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