The Age
·general
·1 hour ago
Denim founder debunks myth that unwashed jeans last longer than regular washing
Kiya Babzani, founder of Self Edge, debunks denim myths about washing frequency. Jeans should be washed every 30 to 45 wears, not avoided to prevent wear. Washing jeans regularly actually extends their lifespan by removing dirt and dead skin that weakens cotton fibers. Cold water and low-heat drying prevent fading.
Summary by Glance · The Age
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