Variety ·entertainment ·1 hour ago

Amazon Sees ‘Strong’ Upfront Market, Despite Signals of Caution

Amazon's ads chief Alan Moss said Monday the upfront market is "strong" this year, bucking caution from other media executives ahead of the annual TV sales season. Streaming advertising commitments rose 17.9% to $13.2 billion compared with $11.2 billion last year, while broadcast and cable.

Summary by Glance · Variety

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