Variety
·entertainment
·1 hour ago
Disney cuts Super Bowl ad prices to $9 million amid buyer resistance
Disney has sold more than 10 Super Bowl LXI commercials for approximately $9 million each, backing away from its initial $10 million asking price after facing resistance from major ad buyers. The slower-than-usual sales pace reflects buyer skepticism about Disney's aggressive pricing strategy. Most deals have come from independent advertisers and non-traditional sectors like artificial intelligence and pharmaceuticals.
Summary by Glance · Variety
Newer
Next
Loving doing this? 🎉
Take it further — get the full app and never miss a moment of what's happening in Australia.
Breaking news alerts
Instant lock-screen notifications the moment big stories break across Australia.
Australian news & events
Politics, sport, weather, local events — all in one swipeable feed, updated around the clock.
Stay ahead of the news cycle
30-second summaries so you're always informed, even on your busiest days.
Loading article…
This publisher's site can't be shown here due to their security settings.
Open full article →No source link available for this article.
✨
Ask AI