Variety ·entertainment ·4 hours ago

The Rolling Stones Relaunch Rum Brand as Love Letter to Jamaica

The Rolling Stones relaunched their Crossfire Hurricane Rum brand with a new expression sourced entirely from Jamaica, replacing a previous multi-Caribbean blend. The super-premium spirit combines rums from four Jamaican distilleries: Hampden Estate, Long Pond, Worthy Park and Clarendon. The band cited their decades-long creative bond with Jamaica, where they recorded albums including "Goats Head Soup" since the early 1970s.

Summary by Glance · Variety

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