SMH ·general ·1 hour ago

Sydney’s Swans: How Bloods are bringing the A-list to the AFL

Sydney Swans attracted A-list celebrities including actress Sydney Sweeney to matches in 2023 and 2026, boosting the club's appeal beyond traditional AFL fans. The club's home attendance averages nearly 41,000 this season, the highest in a decade. Chief Executive Matthew Pavlich credits the SCG's social atmosphere, where fans attend for entertainment and socialising alongside football.

Summary by Glance · SMH

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