Variety
·entertainment
·2 hours ago
Vertical Content Outgrows the Microdrama Moment as Asia’s Platforms Chase IP Franchises
Asia's vertical content sector is evolving from short-form microdramas to franchise development, industry leaders reported at APOS on Thursday. Timothy Oh of COL Group International emphasized the shift towards vertical documentaries and intellectual property growth. Platforms like Prime Video and Netflix are prioritizing audience loyalty as competition with TikTok and Meta intensifies.
Summary by Glance · Variety
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