Variety
·entertainment
·1 hour ago
Fox Puts New Spotlight on Measuring Audience Reaction to Commercials
Fox on Thursday unveiled its Fox Flash Impact Report, measuring how commercials perform beyond viewership numbers. The report evaluates consumer awareness, purchase consideration, and engagement, using data from over 20 sources including YouGov and Marketcast. Quick-service restaurant ads drove foot traffic up 81% among Fox viewers, while financial services ads boosted search engagement 13%.
Summary by Glance · Variety
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