The Age · general

Susan Yara sells Naturium for $500 million, plans new fragrance launch

3 hours ago

Susan Yara sold her skincare brand Naturium to e.l.f. Beauty for $500 million in 2023. Yara emphasizes skin confidence over makeup, endorsing products like her Relative Peptide Advanced Serum and Retinaldehyde Cream Serum. She plans to launch a new body and hair fragrance in the U.S. in May under her brand, Playa.

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